BrandWatch
For IP attorneys & law firms
For IP attorneys & law firms
Turn your filed trademarks
into recurring revenue.
White-labeled as your firm.
You file the trademark. The client disappears. BrandWatch changes that — giving your firm a white-labeled monitoring service that keeps clients coming back, generates monthly recurring revenue, and turns every discovered violation into a billable matter.
$12,636
margin per mark per month
when you resell at $200–300/mo
- We act on your behalf
- Plain English — always
- $149/mo per mark
- First report in 24 hrs
- Your firm's branding throughout
- Wholesale from $89/mo per mark
- Every violation = billable work
- Demo within 24 hours
SM
Smith & McAllister IP
Weekly Brand Protection Report
ACME Goods™ — Weekly Report
Client: ACME Goods Inc. · 3 marks monitored
1
Act Now
2
Watch
5
Clear
2
Act Now
1
Watch
8
All Clear
ACMEGOODZ™ — USPTO New Filing
Class 25 — phonetically similar, same industry. Opposition window: 30 days. High conflict risk. Filing prepared and ready.
acmegoods.net — Domain registered
Typosquat, currently parked. Low immediate risk — monitoring for activity.
Prepared by Smith & McAllister IP
Confidential
Why IP firms choose BrandWatch
Five reasons your firm
can’t afford to wait.
Recurring revenue from marks you already filed
Every trademark in your back catalog becomes a monthly revenue stream. Stop leaving money on the table after the filing fee is collected.
$111–$211 margin/mark/mo
Every violation brings the client back to your desk
When BrandWatch finds a conflict, infringement, or threat — clients click “escalate to my attorney.” That’s a billable consultation, every single time. Monitoring pays for itself and generates new work.
Every threat = billable matter
Fully white-labeled as your firm
Clients see your logo, your name, your contact details. Every report, every alert, every portal page. You look like you built a proprietary monitoring system — because effectively, you did.
Your brand. Your relationship.
80% less time on manual monitoring reviews
Replace hours of manual report review with a single consolidated dashboard. All client marks, all alerts, all deadlines in one place — prioritized by urgency. More clients served, less time spent.
All clients. One view.
Your clients stay protected — and loyal
A client who receives a weekly report from your firm is a client who never forgets who their attorney is. Ongoing touchpoints build loyalty, trust, and referrals — automatically, every week.
Weekly touchpoint. Zero effort.
Ready to see it running under your firm's name?
30-minute demo tailored to your firm size. We’ll run the numbers on your specific portfolio.
The problem every IP firm has
You file the trademark.
Then the relationship firm
ends.
You work hard to file a client’s trademark — and then there’s nothing left to offer them. They come back in five years for a renewal, if they remember who filed it. The relationship that took months to build earns you one transaction and then goes cold.
Meanwhile, their marks are being monitored by nobody. Counterfeiters are operating. Conflicting applications are filing. Deadlines are approaching. And when something goes wrong, they’re calling someone else — or no one at all.
$0
Monthly recurring revenue from most filed trademarks after the filing fee is collected
5 yrs
78%
30 days
⚖️
Placeholder — Attorney reviewing documents
Professional · thoughtful · 600×400px
How it works for your firm
Three steps to a new firm
revenue stream.
BrandWatch does the monitoring and enforcement work. You deliver
the reports under your brand. Your clients stay engaged and protected —
and you earn recurring income every month.
Step 01
You enroll your clients'
marks
Add client trademark registration numbers to your firm dashboard. We pull all data from USPTO and configure monitoring within 24 hours. No technical setup required on your end.
Step 02
We monitor — you review
Every week, BrandWatch scans 240+ databases and all major platforms. You receive a consolidated firm dashboard showing all client marks, all alerts, all recommended actions — in one place. Review what matters, ignore what doesn’t.
Step 03
Clients receive your branded reports
Reports go out under your firm’s name and logo. Clients see your branding, your contact information, and your professional presentation — not BrandWatch. You look like you built it. Because effectively, you did.
White-label features
Completely branded
as
your firm.
Branded PDF reports
Weekly reports generated with your firm logo, letterhead, contact information, and styling. Client-ready with no editing required.
Firm-branded client portal
Clients log in to a portal that shows your firm’s branding — not ours. Your name on every page they see.
Alerts sent from your domain
Urgent threat alerts can be sent from your firm’s email domain, keeping all client communication under your brand.
Your firm dashboard
A single view of all your clients’ marks, threats, deadlines, and enforcement actions. Manage 10 or 200 clients from one screen.
Placeholder — Branded report PDF mockup
Firm letterhead · professional · 580×340px
What your clients receive every week
- Threat summary with clear verdicts
- Recommended actions — attorney-reviewed
- Upcoming deadline reminders
- All under your firm's name and logo
Revenue calculator
See exactly how much
your firm
earns.
Calculate your firm's recurring revenue
Client marks enrolled
40
Your resale price per mark/mo
$249
Your wholesale cost (BrandWatch)
$89/mo per mark
Your gross revenue
$9,960/mo
Your wholesale cost
$3,560/mo
$12,636
your estimated annual savings
$76,800 per year · from marks you've already filed
Every trademark you’ve filed for a client is an asset sitting idle. That client has an ongoing need — to know their mark is safe, their deadlines are tracked, and their brand is protected. Right now they’re either paying another firm for monitoring or going without.
BrandWatch gives you the infrastructure to offer professional monitoring under your own brand, at a margin that makes business sense. You wholesale at $89/mark/month and resell at whatever price reflects your firm’s value — most firms charge $200–300.
The key insight: you’re not selling software to your clients. You’re extending your professional relationship. The ongoing monitoring service is a natural continuation of the work you’ve already done — and clients are far more likely to buy it from the attorney they trust than from a tech company they’ve never heard of.
Everything included
Built for how
IP firms actually work.
Every feature was designed with practicing IP attorneys in mind — not software engineers guessing what attorneys need.
Firm dashboard — all clients in one view
See every client mark, every active threat, every upcoming deadline, and every open enforcement action in a single consolidated dashboard. Prioritized by urgency.
✓ Manage 10–200+ client marks
Raw similarity data for attorney review
Every conflict alert includes the underlying similarity data — phonetic analysis, visual comparison, class overlap — so you can apply your own professional judgment before the report goes to the client.
✓ Attorney-grade data exports
Docketing software export
Export deadline and case data directly to your existing docketing system — Alt Legal, TM Manager, or any system that accepts CSV or standard IP data formats.
✓ Compatible with major docketing tools
"Escalate to attorney" client flow
Every client-facing report includes a prominent "Talk to my attorney" button that routes directly to your firm's contact page or scheduling link — keeping you in the loop on every threat.
✓ Every alert drives client contact
Bulk pricing that scales with you
Start with a minimum of 10 marks. Pricing scales down as your volume grows — the more client marks you enroll, the better your margin. No long-term contracts required.
✓ Starts at $89/mo · Volume discounts available
Client data security and confidentiality
SOC 2 Type II compliant. All client trademark data is encrypted, never shared with third parties, and kept strictly confidential. We operate under the same confidentiality standards you do.
✓ SOC 2 · Encrypted · Never shared
brandwatch.io — firm dashboard
SM
Smith & McAllister IP
Firm Edition · 43 marks enrolled
Mar 16, 2026
43
4
Act Now
7
Watch
3
Deadlines Soon
43
4
Act Now
7
WATCH
3
Deadlines Soon
Client marks — this week
ACME Goods Inc.
3 marks
2 actions
Meridian Coffee Co.
2 marks
1 watching
Novo Skincare
2 marks
All clear
Blueridge Tech LLC
1 marks
Deadline 45d
Hartwell & Sons
5 marks
All clear
ACME Goods Inc.
3 marks
2 actions
Meridian Coffee Co.
2 marks
1 watching
Novo Skincare
4 marks
All clear
Blueridge Tech LLC
1 marks
Deadline 45d
Hartwell & Sons
5 marks
All clear
Your firm dashboard gives you a consolidated view of everything happening across all your enrolled client marks — without opening a single individual report. Act on the things that matter, delegate the rest.
- Clients sorted by urgency — highest-risk marks at the top
- Deadline calendar for every mark in your portfolio
- One-click to open any client's full report
- Approve enforcement actions directly from the dashboard
- Billing summary — total marks, monthly cost, renewal dates
What attorneys say
Attorney headshot placeholder
“I was spending 4–5 hours a week manually reviewing watch reports for 30 clients. BrandWatch consolidated everything into one dashboard — same coverage, 80% less time. The white-label reports look better than what I was producing myself.”
Marcus L., Esq.
Solo IP Practitioner · 43 client marks
Client headshot placeholder
“We rolled this out to 60 client marks in our first month. Every client we’ve introduced the monitoring service to has said yes — because they trust us, and because $200/month is obviously worth it to them. It’s become a meaningful new revenue line for our firm.”
Patricia W., Partner
Boutique IP Firm · 60+ marks enrolled
Brand exec headshot placeholder
“The escalate-to-attorney button in the client reports is brilliant. Clients click it when they have questions about an alert, which means every threat we flag turns into a billable consultation. BrandWatch pays for itself and then some.”
James K., IP Associate
Regional IP Practice · 28 client marks
Common questions from firms
Will my clients know BrandWatch is behind the reports?
No. Every report, alert, portal, and PDF carries your firm’s branding exclusively. BrandWatch is invisible to your clients. From their perspective, this is a service your firm built and operates.
What is the minimum number of marks to get started?
Ten marks minimum. This keeps the wholesale pricing viable for both sides. Most firms start by enrolling 10–20 of their most active clients and expand from there as they see the results.
Am I responsible for the accuracy of the monitoring?
BrandWatch provides the data and AI-generated verdicts. You retain professional responsibility for any legal advice given to your clients. Our reports are designed to inform your professional judgment — not replace it. The raw similarity data is always available for your review before anything goes to clients.
Can I set my own resale pricing?
Completely. You pay BrandWatch $89/month per mark (wholesale) and charge your clients whatever reflects your firm’s value — typically $200–$300/month. Most firms price it based on their existing monitoring service rates.
How does enforcement work for my clients?
Clients see the recommended action in their report and can either approve it (we execute on their behalf) or escalate to you for attorney guidance. The “escalate to attorney” button routes directly to your firm — keeping you in the loop and generating billable work.
Does this work with my existing docketing software?
Yes. We export deadline and case data in standard formats compatible with major IP docketing tools including Alt Legal, TM Manager, and any system accepting CSV imports. Integration setup is covered during your firm onboarding call.
Common questions from firms
See BrandWatch Pro
A 30-minute demo tailored to your firm size and client portfolio. We’ll show you the full white-label setup, the firm dashboard, and run the numbers on what your specific mark volume generates in recurring revenue.
We respond within 2 hours. Demo calls are typically scheduled within 24–48 hours of your request.
Firm Edition pricing
$89
/ month per mark
- Complete white-label — your firm's branding throughout
- Firm dashboard — all client marks in one view
- Branded PDF reports for every client
- Raw similarity data exports for attorney review
- Docketing software integration
- "Escalate to attorney" button in all client reports
- SOC 2 compliant · Client data never shared